All-new 2015 Cadillac Escalade Launch
We organised a stellar launch at the Armani Hotel, from the planning through to execution. For the first time ever, the car was revealed by way of a huge LED box, which stirred anticipation among the guests about how the new car looked and felt.
Following the reveal, VIP and media guests at the event exited the Armani ballroom with a look of amazement.
They were truly captivated by what they saw and proceeded to check the car displays at the outdoor area almost immediately.