2015 Mazda 3 Launch
To emphasize the hi-tech features of the 2015 Mazda 3, we transformed the event venue into a “Lab”. Guests experienced futuristic engagement through interactive RFID wrist bands, digital graffiti wall, motion car simulators, DJ competitions and a lot more.
The awe-inspiring setup and installations, swept the audience away due to its uniqueness and exclusivity. As opposed to a dull corporate launch – the guests were fully involved in various engagements which subliminally highlighted the unique Mazda 3 car features.