Merras Holding – City Walk


An inimitable activation was carried out for 2 weeks where we managed the entire setup and event flow.

We turned the place into a car enthusiasts’ paradise by setting up an immaculate display of some of the most unique and rare cars in the UAE along with a host of other activities catering to audience from all walks of life, including a Social Media Hub which generated viral content for the campaign – RC & drift cars – A unique Game Station and an underground car meet-up for all the car fanatics.

The turn-out was amplified tenfold during the two weeks of the City Overdrive Event. Car enthusiasts in specific were blown away with the event theme and display.

The social media was flooded with uncountable shares and posts with the campaign hashtag generating tremendous hype for the newly built City Walk extension.